Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how elslegal.org.uk ("we," "us," "our," or "Company") collects, uses, discloses, and otherwise processes personal data in connection with our casino and gambling affiliate website. Please read this policy carefully.
Information We Collect
We may collect the following types of personal information:
- Personal Identifiers: Name, email address, phone number, and postal address provided voluntarily through forms or account registration.
- Technical Data: IP address, browser type, device identifiers, operating system, and referral source.
- Cookies: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, clicks, scrolling behaviour, and interaction with content.
- Affiliate Data: Tracking information related to casino referrals, sign-ups, and conversions for affiliate commission purposes.
How We Use Information
We use collected information for the following purposes:
- To provide, maintain, and improve our website and services.
- To track affiliate referrals and calculate commissions from partnered casinos.
- To perform analytics and understand user behaviour and website performance.
- To send newsletters, promotional content, and updates (with your consent where required).
- To comply with legal obligations and enforce our Terms of Service.
- To prevent fraud and ensure website security.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour to improve site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals and conversions for commission purposes.
- Marketing Cookies: Enable retargeting and personalised advertising across websites.
Most browsers allow you to refuse cookies or alert you when cookies are being sent. You can also opt out of analytics tracking via your browser settings or third-party opt-out tools. Please note that disabling essential cookies may affect website functionality.
Third-Party Links
Our website contains links to external casino platforms, affiliate partners, and third-party websites. We are not responsible for the privacy practices of these external sites. We strongly recommend reviewing their individual privacy policies before providing personal information or engaging in gambling activities. Your use of third-party websites is governed by their own terms and policies, not ours.
Your Rights
Under UK and EU data protection law (UK GDPR and Data Protection Act 2018), you have the right to:
- Access your personal data and obtain a copy.
- Request correction of inaccurate information.
- Request deletion of your data (subject to legal exemptions).
- Object to or restrict our processing of your data.
- Request data portability (receive your data in a structured format).
- Withdraw consent at any time.
- Lodge a complaint with the Information Commissioner's Office (ICO).
If you are a US resident, you may have additional rights under applicable state privacy laws.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Affiliate tracking data is typically retained for the duration of partnership agreements and applicable affiliate commission windows. You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: [email protected]
We aim to respond to all data requests within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.